A dedicated creative professional with 10+ years of experience developing narratives for digital platforms and media houses in India.
AI Expertise & Daily Tools
AI Content Creation (Audio)
Mastering Suno for creating original compositions and Eleven Labs for producing human-like voiceovers with emotional nuance. Using Envato and YouTube Library for BGMs.
Strategically deploying Google NotebookLM, Google Gemini, ChatGPT, Grok, Perplexity, Claude, Deepseek for the content/text/script/pre production part.
AI Video Production Workflow
1
Concept Generation
Using Gemini and ChatGPT, Deepseek to research topics and generate creative concepts. Google NotebookLM to synthesise insights from vast information sources with exceptional accuracy. Perplexity, Grok to find the citations and verification.
2
Script & Visual Creation
Employing Napkin AI, Gamma to transform text into visual content and storyboards.
3
Media Production
Leveraging Google's Veo 2, Hailuo AI, Envato for video generation, Graphics and Suno/Eleven Labs for audio.
4
Final Assembly
Utilizing Canva for graphics and Jasper for final packaging for distribution.
Currently exploring AI agent implementation for workflow automation. Initial experimentation with Manus has yielded promising results toward enhancing production efficiency and streamlining repetitive tasks within the content creation pipeline.
Professional Experience
1
Chief Video Producer
Careers360 (October 2024 – Present)
Leading video strategy for platform covering 40K+ colleges
Implementing AI-driven workflows for efficiency
Achieved 1M+, 2M+ and 3M+ organic monthly views respectively. First time within 10+ years of YT channel History.
2
Head Of Operations - YouTube
The Lallantop (July 2023 – October 2024)
Led 50+ creative team members
Achieved 200M+ monthly views. Also the highest views within 8+ years of YT channel History.
In this mini series we talked about the positive stories around, in-spite Covid-19 second wave in India. (In the most creative storytelling formats, like merging Quantam Physics, Philosophical concepts into each episode.)
The Harsh Truth About Education documentary traveling across Delhi from Gazipur to posh colonies, revealing heartbreaking and eye-opening insights about education lower, middle, and upper-class families.
Financial Content
Making Complex Topics Accessible
Creating engaging financial content that simplifies complex concepts for viewers.
Spearheaded this special initiative celebrating 75 years of Indian independence through diverse regional storytelling formats and cultural expressions.
Purpose: Lallantop Adda serves as a platform for discussions, artistic expressions, and engaging conversations with prominent personalities.
Format: The festival typically includes poetry readings, musical performances, theatrical acts, and thought-provoking discussions.
Participants: Notable figures from various fields, including cinema, literature, and social media, are invited to participate.
Location: The event is often held at the Major Dhyan Chand National Stadium in New Delhi.
Audience: The festival attracts a wide audience interested in Hindi literature, cinema, and digital media.
These initiatives required coordinating complex production logistics while maintaining cultural authenticity across diverse linguistic contexts. Strategic deployment of digital platforms amplified reach beyond traditional media constraints.
Creative Skills Portfolio
My Creative Leadership
Excelling in Creative Direction
Developing Content Strategy
Specializing in Campaign Conceptualization
Crafting Brand Storytelling
My Team Management
Providing Leadership & Mentorship
Fostering Cross-Functional Collaboration
Implementing Process Optimization
Focusing on Talent Development
My Digital Expertise
YouTube Ecosystem Mastery
Creating Social Media Strategy
Managing Video Production
Leveraging AI-Powered Content Creation
My Educational Background
Professional Certificate
Digital Transformation certification from IIT Guwahati & Accredian (Feb 2025)
MBA
MBA from Welingkar Institute of Management, Mumbai
BSc - Physics, Chemistry, Maths
Bachelor's degree from Kumaun University
Digital Transformation Certification - IIT Guwahati
Completed Accredian's comprehensive Digital Transformation program at Indian Institute of Technology Guwahati which comprised six key modules covering the full spectrum of digital business transformation
Program Structure
Digital Strategy: Data-driven decision making and strategic planning
Digital Business Models: New revenue streams and value creation
Digital Technology: Cloud computing and AI/ML integration
Advanced Modules
DT Frameworks: Enterprise architecture and transformation methodologies
Digital Leadership: Change management and organizational transformation
Implementation: Digital customer experience and practical application
Performed at YQ-Lucknow Open Mic event, reciting 'Dilli' and other original works
Media Features
Signature poem was recited by Saurabh Dwivedi
Visual Poetry Projects
Created a fusion of visual storytelling with poetic narrative in "Tasveer: Tea Garden" - creating refreshing imagery that complements the meditative quality of written work.
Defies Convention: The collection is characterized as 'anti-poems', engaging with reality through profound imagery rather than fantasy.
Provokes Thought: Instead of offering comfort, the poetry creates an internal agitation, compelling readers to think deeply.
Empowers the Reader: The poems guide the reader partway, then recede to encourage independent discovery of the core message and meaning.
Exceptional Range: The work features an exceptionally broad thematic spectrum, touching upon philosophy, love, nature, feminist perspectives, sensibilities, and societal taboos.
Artistic Versatility: It showcases diverse literary forms, including ghazals, poems, one-liners, and short epigrammatic verses.
Dynamic Voice: The stylistic range is so varied it gives the impression of being authored by multiple distinct individuals, highlighting the poet's versatility.